9 Jun

AI Transformation – A Partner Perspective on Avoiding Failure and Driving Success

Podcast Hosts:
Tom Jenkin
Podcast Guests:
Jacob Parsons, Phil Le-Brun
Duration:
30 minutes
“This isn’t how we can make something 5% better - this is about how we can reimagine an entire problem or process.” AWS Director of Enterprise Strategy, Phil Le-Brun

80% of AI initiatives fail – stuck in pilots, misaligned with business strategy, or unable to scale. With AI investment soaring, the cost of inaction is rising.

In this episode, Jacob Parsons (CEO, Mesh-AI) and Phil Le-Brun (Director, Enterprise Strategy, AWS) share practical advice for business leaders on:

  • Why AI transformations fail – and how to avoid common pitfalls
  • The key trends shaping AI and data in the enterprise landscape
  • Moving from proof-of-concept to real business impact
  • Aligning business and technology for long-term success

“Mesh-AI plays that critical role for many of our customers who don’t have those build capabilities. Even the ones that do, this is still new technology and they’re looking for those they can turn to in order to take these services and turn them into something useful.”

AI isn’t just about innovation – it’s about delivering results. Tune in for expert insights from the fastest-growing data and AI consultancy and AWS’s enterprise strategy leader.

Listen now to stay ahead of the competition:

About Our Guests

Phil Le-Brun joined AWS as an Enterprise Strategist and Evangelist in September 2019. In this role, he shares practical lessons from his experiences implementing technology at scale. He uses these lessons to help enterprises succeed in achieving their own cloud-based technology goals to support organisational agility and customer-centricity.

Many enterprises have experienced challenges with cloud strategies and have been weighed down by inertia from multi-sourcing, pricing negotiations, concerns about risk, a tradition of owning data centres, and comfort with the status quo. Phil believes that the real conversation must be around people and culture; about opening doors for teams to rapidly experiment, learn fast, and quickly scale good ideas. A new mindset is required to unleash the talent in enterprises. Phil works with enterprise leaders and their teams to evolve internal cultures and accelerate cloud journeys.

Jacob Parsons is CEO of Mesh-AI, where he’s leading the company’s mission to make data and AI the competitive advantage for enterprises. With deep industry expertise over 30 years of experience across AWS, Accenture, Avanade, and HP, Jacob brings a track record of driving large-scale transformation. At AWS, he built and led multi-billion-dollar verticals during a pivotal phase of cloud adoption. Now at Mesh-AI, he’s scaling the company’s impact across energy, utilities, and financial services.

Backed by industry recognition – AWS Sustainability Partner of the Year 2023, Sunday Times Best Places to Work 2024 & 2025 – Jacob is focused on helping organisations realise value from their data through pragmatic, production-ready AI that delivers lasting business outcomes.

About The Podcast

The Data & AI Podcast explores the developments, insights and trends in data science and AI/ML. Our hosts will delve into the latest news and discuss the challenges on how enterprises are reimagining how they use data and AI to benefit their customers. 

Interested in speaking on the show? Get in touch with us at podcasts@mesh-ai.com 

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